Why is it important to establish evaluation criteria?

Establishing evaluation criteria is crucial because it provides clear standards for measuring the success of a program. By defining what success looks like in concrete terms, evaluators can assess whether the goals of the program are being met and how effectively it is operating. These criteria act as benchmarks that guide the evaluation process, ensuring that findings are relevant and actionable. They enable stakeholders to see not just whether the program is performing, but also how it is performing in relation to its objectives. This clarity is essential for making informed decisions about program improvements, resource allocation, and accountability. Without these standards, it can be difficult to gauge progress or understand the impact of the program over time.