Why is using mixed methods important in evaluation?

Using mixed methods in evaluation is important because it combines both qualitative and quantitative approaches, thereby enriching the understanding of evaluation questions. This comprehensive approach allows evaluators to capture a fuller picture of the subject being studied, as quantitative data can provide statistical insights, while qualitative data can explain the underlying reasons, experiences, and contexts behind those numbers.

For example, quantitative data may highlight trends or prevalence of certain outcomes, but qualitative data can offer insights into the experiences of individuals affected by those outcomes or the reasons why the outcomes occurred. By integrating both types of data, evaluators can develop more nuanced conclusions and recommendations that can inform decision-making more effectively.

In contrast, options that suggest a longer evaluation process, limit the scope to quantitative analytics, or adhere strictly to predetermined frameworks do not recognize the benefits of utilizing diverse methodological approaches in capturing the complexity of evaluation questions. These factors can actually hinder the effectiveness and depth of the evaluation. Thus, the importance of mixed methods lies in their ability to provide a more thorough and well-rounded understanding of the context and implications of the findings.